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Reference 2026-07-01 8 min

Build vs Buy

A framework for deciding when to build custom software and when to buy.

By Mohammad Zayed

Overview

Build vs buy is a question of differentiation. Buy commodity tooling; build the workflow that is your advantage.

When to buy

  • The problem is solved well by mature SaaS.
  • Switching cost is low and integration is easy.
  • It is not core to your competitive edge.

When to build

  • The workflow is unique and drives revenue.
  • Off-the-shelf forces damaging compromises.
  • You need full data ownership and control.

Framework

Write the 3-year total cost of ownership, not just the build price. Maintenance, switching and opportunity cost dominate.

Frequently asked questions

Is this a definitive recommendation?
It's our reasoned default, not a universal rule. The right choice depends on your constraints, team and timeline.
Do you only use these technologies?
No. We choose the stack that fits the problem. These pages explain the defaults we reach for and why.
Can you help us decide?
Yes. Book a strategy call and we'll map your requirements to a stack.

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