Marketing Attribution Platform

interface AttributionModel {
  touchpoints: Touchpoint[];
  conversionValue: number;
  attribution: ChannelAttribution[];
}

function linearAttribution(touchpoints: Touchpoint[], value: number) {
  const weight = 1 / touchpoints.length;
  return touchpoints.map(tp => ({
    channel: tp.channel,
    attribution: value * weight,
    touchpoint: tp,
  }));
}

function aiAttribution(touchpoints: Touchpoint[], value: number) {
  const scores = touchpoints.map(tp => ({
    channel: tp.channel,
    score: tp.engagement * tp.positionWeight * tp.conversionWeight,
  }));
  const totalScore = scores.reduce((s, sc) => s + sc.score, 0);
  return scores.map(sc => ({
    channel: sc.channel,
    attribution: value * (sc.score / totalScore),
  }));
}